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@TechnicalJones: "5 mHealth Questions" for Diversinet

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5 mHealth Questions

Diversinet (@Diversinet)


Would you please provide an overview of your company?

Diversinet is a mobile technology company with a platform to connect and protect the last mile of patient engagement.  The company's vision is to become the leader in mobilizing care coordination. Its mission is to enable care coordination through patient engagement using its patented, proven, healthcare-specific mobile technology and its expertise in mobile security.

Its MobiSecure« technology enables healthcare payers and providers, pharmaceutical companies, application developers and other healthcare organizations to enhance care coordination, while meeting all security requirements and supporting all major mobile devices and operating systems.

Diversinet was founded in 1997 and focused on secure mobile healthcare since 2009, Diversinet has invested $60 million in its award-winning technology and built a substantial patent portfolio.

What products/services does your company offer?

   1.  Care Coordination Engine: A mobile application development tool set with a flexible content management framework designed for secure patient engagement and two-way communication. The Care Coordination Engine enables secure, real-time communication and management of critical personal health information. Distinguishing factors include built-in advanced security features; configure once-deploy many capability spanning multiple platforms; support of smartphones, feature phones and tablets; flexible questionnaire and survey tools; and extensive ability to audit and track who does what with messages.

   2.  MobiSecure Software Development Kits (SDKs): A set of mobile and Web application programming interfaces (APIs) that enable customers to build custom mobile applications on top of existing apps, across multiple platforms. These SDKs provide sophisticated security features, including encryption and OATH-standards-based one-time passwords for strong authentication.

How does it work (i.e., does it work on mobile devices, cloud-based, etc., and can it be used to provide services outside of urban areas)?

The MobiSecure platform is compatible with all major mobile devices and operating systems.  It supports mHealth applications used to provide services outside urban areas, wherever mobile coverage is provided.

Diversinet


What are the health benefits of your products/services?

Diversinet products and services are designed to help healthcare organizations rapidly mobilize care coordination and patient engagement - key transitional trends necessary to improve service and outcomes, as well as reduce costs.  

Working with its partners in the healthcare ecosystem, Diversinet provides solutions that help healthcare organizations connect and protect patient health data in the last mile.

What do you think needs to be done to reform healthcare in the U.S.?

With chronic diseases accounting for $3 of every $4 spent on healthcare, the U.S. healthcare system needs to shift from episodic care to team-based patient engagement and care coordination. This trend will improve care quality and outcomes, as well as reduce costs.  Mobility is critical to accelerating this transformation.

Technological advances and adoption of mobile devices represent a significant opportunity for the healthcare community to empower and activate patients.  However, healthcare organizations will need to overcome many challenges, including security issues, regulation and standards, and rapidly changing and fragmented mobile environments.


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@TechnicalJones: mHealth Explosion

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@TechnicalJones: mHealth Smart

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@TechnicalJones: mHealth Popularity

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The world keeps changing:

Health care apps soar in popularity



http://mhealthwatch.com/wp-content/uploads/2011/08/Study-Use-of-mHealth-Apps-Help-People-With-Diabetes-Reduce-A-Key-Measure-of-Blood-Sugar1.jpg


@TechnicalJones: Guest Blogger - @ReferralMD

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Check out this post by our guest blogger:

Description: Description: logo2

Three Medical Marketing Tips for Your Online Presence

Medical Marketing | Dental Marketing Services - 3 Tips

You may have a website, a Facebook page, a blog. You have some type of online presence and you are wondering how you might use it to market your practice.

If you're new at this or just getting started, these three medical marketing tips can help you establish and build your online presence into a useful marketing tool. 


Blog. There is no better way to get your presence known than to write a blog. Don't think of it as a marketing piece. Think of it as a way to share information and educate your readers. 


If you write a blog...

  • Have a clear point of view and share it
  • Write in a reader-friendly, conversational tone
  • Keep it to less than 500 words (readers have a short attention span)
  • Add a question at the end to solicit input and generate conversation
  • Wrap it up with a referral to your website


Keep in mind people reading your blog are looking for tidbits of advice and insight. If you can get a discussion going, you are more likely to attract more readers. Additionally, you may get clues to other topics for future blogs.


Dear Dr.  However you establish your online presence, do not give medical advice online. When interacting with patients and consumers they are apt to ask medical questions specific to their particular situation. You may be tempted to respond as a gesture of good will. You're better off directing them to your website or office number. Don't put yourself in the position of potentially handing out wrong advice.    


Connect. In the everyday world, it can sometimes be too easy to think of physicians as cool, clinical, and rational. We often forget the very real human element that plays an important part in patient treatment. That connection needs to carry over into world of healthcare marketing.


Make a connection through e-newsletters, personal notes, press releases, and online postings. Be involved in something you are passionate about in your community and write about it in your blog. Keep in mind you have two audiences: the patient and referring physicians. Connect with colleagues to find out what has worked for them.


Medical marketing is about having a presence, whether it is online or in-person. That means using all the tools available to you, like ReferralMD.


Here are 3 other Medical or Dental Marketing strategies that you may find useful.


What online marketing tools have you found work best for your practice?


Jonathan Govette
Founder and Chief Executive Officer
@ReferralMD



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