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Leroy Jones, Jr. is the creator of Talking Technology with Leroy Jones, Jr.

@TechnicalJones: Media Reporting from
Mobile World Congress on mHealth


It sometimes takes a large, trusted media outlet to add legitimacy to an issue, trend, innovation, etc...and hopefully that holds true for mHealth.

For mHealth, last week's HiMSS event was eclipsed this week by the largest mobile trade show in the world - Mobile World Congress (MWC) in Barcelona.  It plays host to hundreds of exhibitors, more than 60,000 attendees and some of the marquee media outlets from around the world...including CNN.

The global news outlet posted a story from MWC, "Mobiles and medicine: The brave new world of mHealth," on its site that highlights the role that mobility can, will, and needs to play in the future of health care.  It offers examples of some applications and services on display in Barcelona.  The mobile players at the show understand the altruistic need for supporting the health care industry, but more importantly, the potential revenue opportunities that go along with that support.

Furthermore, the mobile industry understands that health care applications and services raise the bar when it comes to quality and consistency of delivery.  When a YouTube video buffers it's annoying for the customer - but when a doctor using a mobile ultrasound probe plugged into a smartphone loses a mobile signal, or has to buffer, it can lead to a wrong diagnosis.

As I've stated repeatedly, the two industries - health care and mobility - need to walk in lockstep to support and enable mHealth.  This is also true with the media.  Yes, even CNN.

Last week CNN Money ran a three-part series on spectrum (the airwaves required to carry your mobile call or data connection), "Sorry America: your wireless airwaves are full."  The series pointed out the need for regulators to quickly auction unused spectrum and for companies to develop innovative solutions to optimize the finite airwaves available to run all the content-rich applications and services craved by consumers and businesses.

Even the media doesn't understand that you really can't do one without the other.  I think these two reporters need to chat with each other.

mHealth - not the fitness apps or the fun apps that are nice to have - requires the highest and most consistent level of quality connections available to ensure there are no blips in the delivery of services.  Fun is nice, but true health services provided over a mobile device is a different story.

The mobile industry is working feverously to design and deploy new technologies to optimize the existing airwaves, but the auctioning of unused spectrum is more than a year away - so that may mean that broad adoption of mHealth is still a way off.


@TechnicalJones


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@TechnicalJones: mHealth, Mobile, & Medicine

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Look at our new world health care:





http://i2.cdn.turner.com/cnn/dam/assets/120220054447-mhealth-1-horizontal-gallery.jpg



@TechnicalJones: mHealth Conference Africa

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@TechnicalJones: mHealth - Look Now

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@TechnicalJones: mHealth - Look Now


As you know, I've been a strong proponent for educating people on technology and the positive impact it can have on the quality and cost of health care service.

During their conference this week, the folks at HIMSS (Healthcare Information and Management Systems Society), introduced "mHealth From Smartphones to Smart Systems," a guideline for successfully implementing mobile healthcare programs in each area of the industry's ecosystem.

While I haven't had a chance to review the book, the editors offer a preview that makes me think there are some people who actually "get it."  Contributing editors come from all walks of life - academia, government, health care, tech and telecom - offering simple examples on designing, deploying and implements programs that utilize current and future mobile technologies to further reform and advance health care.

More importantly, the book highlights the need for education and training on the basics of mHealth for all those who touch the processes and programs put in place.  It offers clear understanding of the important role technology plays in enhancing the quality and reducing the costs of healthcare - regardless of how, where and when services are needed - by changing the way health care professionals currently provide services.

"For m-health initiatives to be successful in the US, we quickly need to close the gap of understanding that exists among the players in the government, the mobile sector and the healthcare industry," said Andy Castonguay, Principal Analyst, Handsets and Devices, Informa Telecoms & Media.  "This book's diverse contributors provide just such a vehicle to push that national conversation in a meaningful and productive direction."

In addition to the expert advice offered throughout the book, it includes several case studies that outline the opportunities and obstacles for implementing a successful mHealth program, addressing issues on security and privacy, compliance, developing a business model, crafting an mHealth strategy, and of course, the future of mHealth.

The book is available online at HIMSS online.  Based on the preview, I expect reading the book will cut through all the hype and put things in proper perspective.


@TechnicalJones

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@TechnicalJones: mHealth Summit Change

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