Three Medical Marketing Tips for Your Online Presence
Medical Marketing | Dental Marketing Services - 3 Tips
You may have a website, a Facebook page, a blog. You have some type of online presence and you are wondering how you might use it to market your practice.
If you're new at this or just getting started, these three medical marketing tips can help you establish and build your online presence into a useful marketing tool.
Blog. There is no better way to get your presence known than to write a blog. Don't think of it as a marketing piece. Think of it as a way to share information and educate your readers.
If you write a blog...
- Have a clear point of view and share it
- Write in a reader-friendly, conversational tone
- Keep it to less than 500 words (readers have a short attention span)
- Add a question at the end to solicit input and generate conversation
- Wrap it up with a referral to your website
Keep in mind people reading your blog are looking for tidbits of advice and insight. If you can get a discussion going, you are more likely to attract more readers. Additionally, you may get clues to other topics for future blogs.
Dear Dr. However you establish your online presence, do not give medical advice online. When interacting with patients and consumers they are apt to ask medical questions specific to their particular situation. You may be tempted to respond as a gesture of good will. You're better off directing them to your website or office number. Don't put yourself in the position of potentially handing out wrong advice.
Connect. In the everyday world, it can sometimes be too easy to think of physicians as cool, clinical, and rational. We often forget the very real human element that plays an important part in patient treatment. That connection needs to carry over into world of healthcare marketing.
Make a connection through e-newsletters, personal notes, press releases, and online postings. Be involved in something you are passionate about in your community and write about it in your blog. Keep in mind you have two audiences: the patient and referring physicians. Connect with colleagues to find out what has worked for them.
Here are 3 other Medical or Dental Marketing strategies that you may find useful.
What online marketing tools have you found work best for your practice?
Founder and Chief Executive Officer
5 mHealth Questions
Would you please provide an overview of your company?
Independa offers easy-to-use, comprehensive telecare solutions for the independent elderly. Independa's best-of-breed Integrated CloudCare services enable organizations and individuals to cost-effectively help older adults remain independent longer, more safely and more comfortably.
The company, recently featured in Entrepreneur Magazine, provides services including medication and appointment reminders, support for activities of daily living, social engagement opportunities, and wireless health and safety monitoring.
Knowing how care recipients are doing in real time enables remote caregivers to serve more people, gain peace of mind and intervene if necessary.
What products/services does your company offer?
Caregiver Web App: Caregivers use this cloud-based app to set up automatic reminders for the elderly of such important events as medical appointments, birthdays, planned visits and social engagements, as well as receive alerts if something may be amiss.
Reminders may be sent by phone or email, or delivered visually. All information is consolidated to form a complete health view. The Caregiver Web App also enables the elderly to conveniently record their memories by phone.
Angela™: The Independa Angela social engagement solution, synched with the Caregiver Web App, provides a single point of communication for care receivers to help ward off social isolation.
Running on a touchscreen tablet or a computer, and coming soon to LG televisions in senior living facilities, Angela provides one-touch access to medication and calendar reminders, video chats, email, the Internet, photos, social media, games, puzzles and other interactive content. Care receivers don't need to be able to use a general-purpose computer. Angela also offers larger screen fonts, higher contrast and brighter colors geared to the needs of the elderly.
Artemis™: Artemis, also integrated with the Caregiver Web App, will help caregivers remotely monitor care recipients through such wireless biotelemetry devices as a scale, blood pressure cuff, glucometer and pulse oximeter, as well as safety and environmental sensors that can detect motion, pressure, flooding, room temperature, smoke, carbon monoxide and other conditions. Artemis is scheduled for general availability in the second quarter of 2012.
How does it work?
The cloud-based Caregiver Web App may be accessed from a desktop or laptop computer, or a tablet. It can send alerts via a landline or wireless phone or Angela.
This app combines various kinds of information from diverse sources. The Health Measures feature, which enables health data to be phoned in, is particularly helpful for the elderly in rural areas and elsewhere who do not have a wireless infrastructure or wireless devices.
Angela provides an easy-to-use and fun single point of communication for care recipients. It is managed through the Independa Caregiver Web App.
Artemis connects sensors to monitor vital signs, safety and home conditions to the Independa cloud, via a wireless hub.
What are the health benefits of your products?
Independa enables professional caregivers (e.g., home care, home health and senior living professionals) to expand their scope of services and care for more people, more cost-effectively.
Having a one-stop shop for a comprehensive array of telecare services saves time and money for professional caregiving organizations and family members.
As a result, the elderly can live healthier, happier lives while remaining independent, which means avoiding high-cost, less-preferred institutional care. For example, medication reminders help prevent falls, and those reminders as well as remote monitoring reduce hospital admissions and loss of independence.
Independa telecare provides peace of mind for all involved - the elderly, their professional caregivers and their family members.
What do you think needs to be done to reform healthcare in the U.S.?
We need to move from the current "sick care" system to a focus on wellness and preventive healthcare.
We need to do a better job of managing chronic conditions. Telecare can address these issues.
We also need to move toward more reimbursement for older-adult care and shift from private care to reimbursed care.